Copywriter and creative

Know You Can.png

Know You Can

True confidence never shouts. So it made sense that any advertising for the BMW X5, with its self-assured size and confident off-road control, should be quietly understated too.

This very direct direct-mailer featured no OTT new car hype. Instead, it combined bold visuals with a sparse, self-assured tone of voice – allowing the inherent confidence of the X5 experience to come through on every page.