Copywriter and creative

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NS&Inspire

To everyday savers, the decision to invest is about more than just money. It’s bound up with future aspirations and is deeply personal – especially if the savings are for a loved one.

This is especially true of NS&I Premium Bonds, as they have historically been given to children and grandchildren as a meaningful gift. So we created a new-look campaign that took the emotion at the heart of their product, and placed it at the forefront of their brand.

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