Copywriter and creative


The Time To Police Is Now

The face of crime today is almost unrecognisable. It’s rapidly becoming more sophisticated, more ingenious and more enterprising than ever – but so is modern policing, in order to stay one step ahead of it.

To show how relevant, important and necessary police officers are, my campaign copy drew unexpected parallels between modern crime and modern crime prevention. Because in our complex new world, more than ever, the time for policing is now.